You desperately want your ideal customer to find you, connect with you, and—here’s the big one–buy from you. But how do you reach them? What do you even say? Do you have the right words? Or are you staring at that blinking curser on the screen, all the while, well, cursing?

Copywriting is the art of saying the right thing at the right time to turn a customer from a browser to a buyer. And we get it, sometimes business owners don’t have the time to sit down and carefully craft a punchy social media post, or draft as well-researched blog, or whip together the all-important customer newsletter. But it is important.

Showing up online might seem like a drag for some, but to keep your audience and customers close, curious, and converting, you need to connect. (Who doesn’t love some good alliteration?).Outsourcing a copywriter is a critical step between you building your business with blood, sweat and tears, to earning loyalty from your customer base.